October 2012 was the starting point of the Professional Practice module which Bath Spa University have now run for six years. We were put into 3 mixed media groups of about 12 students with the job of working together to put on an independent, local art exhibition. Throughout this journey, we would also receive careers advice to complement the whole experience with the aim of preparing us for The Art Business.
Well, this definitely happened, so I will now try and sum up the key learning points including the struggles as well as the highlights. I will not go in to detail of the workings of an eclectic mix of students, what went wrong when we disagreed, how differences were sorted and how we coped with the the extra workload as people provided their reasons for not being able to get involved. It will suffice to say that we overcame most issues the best way possible by recording minutes of meetings and using Facebook frequently to try and keep everyone informed. Some jobs just could not be done to full capacity but we also knew that we just had to get on with it. But we would have learn a lot from the experience and felt justly rewarded by the successful private view.
First, writing this blog - I knew I needed a web presence as an artist but had never got round to it. Quite often when I work at Art in Action (see link below) people ask me about my art and what inspires me: now I have a great business card to hand out with my email and blog address so that recent work and inspiration can be viewed. I have handed out many cards now and take my blog quite seriously; it is a great sounding board for ideas and has allowed me to tell my story whilst I reflect on the work made. My posts are fairly regular which is great as frequency of new postings will help to raise my google profile: having my link on other websites and blogs will also be beneficial. I plan to start a Facebook business page, sign up to linkedIn and make more of Artolo and ensure my Flikr account is well organised. The next step is to think about keywords and meta tags which will help to raise my google profile when I create a website this summer.
Next was the business of obtaining funding. We ran pop up cafes which proved challenging to start but eventually we worked as a team and made a small profit. I tried really hard to supplement this by trying to gain sponsorship from a local business. Lots of local companies were targeted each with a personally delivered letter and then phone calls; quite often a few calls as I was constantly redirected to different people who might be able to help. Eventually I gave up and think I just realised it was nothing more than a paper exercise: the only two rewards, a bottle of wine form a very good local wine company - Raisin Wine and a packet of coffee from The Boston Tea Party'.
With funding underway we had to think about marketing which simply means getting an audience. This is rather a large area but key facts learnt were to make sure that you get plenty of flyers out to the local audience because without this people wont come. We missed out on this: we planned a day as part of our marketing strategy but the flyers weren't quite ready and we didn't have enough time or available people to help to get out again and advertise our exhibition, 'Tell It Like It Is'. So whilst the gallery space at Walcot Chapel, and all of our worked looked great, our visitor numbers were quite poor compared to the other 2 groups of students. Big lesson learnt!
However, we did make use of free websites and were very successful at getting a press release into the Bath Chronicle (local newspaper). This was exciting as before the module I didn't even know such a way to advertise free was available. With some research, three of us worked out how to word the press release - tell the public why your event was unique, why were putting on the exhibition rather than than just regurgitating art words to describe what people would be able to see.
The next big learning curve was curating: from deciding on a theme for the exhibition through to making decisions about how to create an interesting juxtaposition with the various work that for some students wasn't unveiled until the final 24 hours. Whilst we had had group crits and therefor knew what was going on for just over half of the group. I think that having a theme, although loosely interpreted in various mediums, really did help to focus the work because even those who didn't get involved had an idea of which direction to go with their work.
I chose
photography as my choice of medium for the exhibition: this was easy to mount
on MDF and looked very professional when hung. Eye level should have been 160
cms but we mistakenly set it at 170cm. However, everything else was also arranged
at the same level so I think we managed to get away with it.
I am really
interested in photography, capturing moments of curiosity, enjoyment and
responses to the environment: this was my intention for professional practice.
Being inspired by Jeff Wall and Roger Mayne, I went about taking photos of
people where the characters are full sized, and the tensions between them and
their backgrounds were evident. Their faces would tell the story, tell it like
it is! I was really pleased with my print: the lady in the image was just
standing amongst a crowd, she was not interested in the Jaz band which had
caught everyone else’s attention, she was looking out for a friend, her
boyfriend, who knows, but the picture told it like it was, the wait was
consuming her attention and it did not matter about everthing else going on
around her.
I do think that curating is very exciting but there does have to be a lot of planning and careful attention to detail. It was a crucially important exercise and has given me a great insight into this area of the art world: having to think about how your work will be displayed, how the audience will interact with it and does it meet the criteria for the show. But there is also the other side, artist who manage to reach the pinnacle of their career and have their own show.
During this process, I have become aware the huge amount of help that is available on line for starting up an art business. I have printed a lot of this and filed it in my folders ready for use as needed. As my memory is not the best I do like to see things in print in relevant sections of a folder, referring back to it as necessary. My folders are just a starting point but will help direct my employability quest once this module is over.
But for my career to have a chance in this vast and complex market, I am aware of the need to make the most of any opportunities that arise. Nothing should be left to chance and records always kept of any projects or workshops I lead. But, most importantly I need to enjoy these experiences. My job as a midwife is about to restart again in August and whilst I am quite excited about this, it is very stressful. After the loss of my husband, my boys happiness is now of paramount importance and I can only help to secure this if I am enjoying my own life. If I continue to work hard with my degree, focus on building a future career out of it, I will then be able to enjoy being a midwife because life is always easier if you have options.
I have been very lucky to have the opportunity to teach felt making workshops to year 1 and 2 textile students at Bath Spa Uni. I prepared a presentation of felt artists and techniques, organised a large collection of my samples and planned how I would structure the workshops. Both were successful and lots of felt samples have appeared in student crits. My next project is to make a wall hanging with the gifted and talented young artist at Bromley Heath Junior School, where my youngest son is in his last year. This is such wonderful chance to say thank you to the school whilst providing the young artists with an opportunity that will acknowledge their creative talents. I then need to get down to planning my practical classes at Art in Action for this years event which starts on 18th July and runs for four days. I have entered the Best of the Best and my piece for this will be my next project when the uni work is handed in.
I think the final point is to believe in my own ideas. The whole module has been based around how to work in the business of art, but without believing in your own work, this will not be possible. Realising I could be part of a group that was able to put on a very good show on a limited budget and with just a small team of students was very exciting: but the fact that I felt happy to hang my work, could talk well about it and be simultaneously considering the next photography project, was very rewarding. And whilst all this was happening I was about to have my first piece of work exhibited at the Royal West of England Academy, and a second free machine embroidery drawing has been entered into the Jerwood Drawing Prize, a fantastic way to end the module.
http://www.artinaction.org.uk
See blog 21/03/2013 for exhibition images, but here are some more that help to tell the story...
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Pop Up Cafe |
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Fundraising - Bag Packing at Sainsburys |
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Home made bread and fine cheese for private view |
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Ready for the Private View |